"I lead and heal through my vulnerability."

Board Certified Coach, Advanced Grief Recovery Specialist, and Life and Weight Coach.

Transform from I'm lost, stuck, and surviving to I'm living life and thriving!

D I S C O V E R !   R E C O V E R !   T H R I V E !


"I HAD NO IDEA!" Those were the words that rang true for me as I watched Brene' Brown's TED talks about shame and vulnerability. I watched her videos on YouTube at the recommendation of my therapist, who earlier that afternoon shared, "Frank, yes, you're a molestation victim. And, there's been a lifelong impact. What you're suffering from is Shame Trauma." "Shame Trauma?" I repeated out loud with the apparent tone that I had no idea what that was or meant. 


I followed up my massive dose of Brene' Brown YouTube videos by getting on Amazon and ordered every book, CD, and DVD that she authored. My intense and purposeful therapy and education on Shame Trauma got started. Twenty months later, my therapist and I sat in her office, looking at each other, and arrived at the obvious conclusion that this was it. Today was my last session. I had traveled the path, learned, put into practice, shared, and triumphed through my Shame Trauma.

I learned to put into action the commitment, dedication, work, and pursuit of becoming an integrated man.  

  • This meant developing the emotional intimacy that granted me emotional vocabulary. 

  • This meant facing my griefs, losses, and past hurts to resolve them -- to become emotionally complete. 

  • This meant stepping away from the hustles of "success" and start living from a state of vulnerability, boldness, and wholeheartedness. 

  • This meant clarity and purpose. 

  • This meant dedicating myself to helping others achieve their personal life integration.


This is reflected in my dedication as a Life Coach and in my daily declarations:

"I, Frank, see, hear, feel, and know that the purpose of my life is to be complete and wholehearted. That I AM a vessel of the Divine's gifts and in bold, beautiful, nurturing service to myself and others every day of my life."

​"I lead and heal through my vulnerability."

As your coach you can expect me to:​

  • Start wherever it is you are

  • Hold space for the version of you that you desire

  • Challenge you with a tender warrior's heart

  • Remind you just how powerful you already are

  • Have your interest above all


I've been leading and coaching on various levels and capacities since 2004. I'm a Board-Certified Coach through the Center of Credentialing and Education and hold various certifications for a variety of life-enhancing disciplines such as:

  • Grief Recovery Institute: Advanced Grief Recovery Specialist

  • The Life Coach School: Certified Life and Weight Loss Coach

  • Baptiste Yoga: 300HR Certified Baptiste Yoga Leader - Level 1 and 2, Art of Assisting, Advanced Art of Assisting

  • Tony Robbins:

    • Date with Destiny

    • Life Mastery

    • Wealth Mastery

    • Business Mastery

    • Leadership Wealth Mastery

    • Leadership Academy

    • Leadership Date With Destiny

  • Robbins-Madanes Training Core100: Certified Strategic Intervention Life Coach

  • Peysha Strategic Intervention: Bootcamp, Advanced Elite Master Coaching

  • HeartMath: Stress Resilience Coach/Mentor

  • Lightyear Leadership: Personal Legacy Instructor

  • YogaOne/Yoga Alliance: Registered Yoga Teacher 200HR

  • Nia: Blue Belt 

​I bring over 25 years experience from my corporate career in the technology domain and 15+ from various disciplines as noted above. I'm a dedicated individual, "connection" focused – "I see you. I hear you. I value you." and I believe that everyone can integrate their unique powers to live their compelling future.

I look forward to the opportunity of being your life coach.

Transform from I'm lost, stuck, and surviving to I'm living life and thriving!

D I S C O V E R !   R E C O V E R !   T H R I V E !

Dr. Vince Nguyen


I have the pleasure of knowing Frank since participating with him in a yoga teacher training in 2014.  Since then, I continue to witness Frank dedicating himself to learning beyond yoga, extending into areas of cultivating mindfulness, leading the community, and coaching individuals to improve themselves.  Frank is showing up powerfully through teaching yoga classes and being a leader at studios, schools, and in the community.  What I admire most about Frank is his continuous commitment to growth in order to cultivate more knowledge for self-awareness as well as using those new skills to help others.  Through many conversations with Frank and through our friendship, he directly and indirectly has made an impact on my personal awareness and mindfulness.  I am grateful for Frank.  I highly recommend Frank as a coach!


Peggy Renfroe

Nia Instructor

I attended Grief Recovery with Frank.  I appreciated the small group and was able to process areas of grief in a healthy nurturing environment.  Frank's delivery of the materials was impeccable, and he set the group up for success with his honesty and clarity. I would recommend Frank as a strategic coach.  He can guide you to move forward in your way of living life.


Kathy Wallace

Supercuts franchisee (3 stores), CA Real Estate Broker, Certified Baptiste yoga teacher

I was coached by Frank in 2016 in the areas of Personal Power and Wholeness.  His guidance in learning the Power of Knowing What You Want and the Power of Choice has had tremendous impact on my life.  Frank skillfully coaches with integrity and clarity and creates a space of trust that allowed me to work on areas of my life that were holding me back from my fullest potential.  He facilitates growth with keen insights and provides tools to create an empowered life. I use these daily.  I highly recommend working with him.


Lara Gwyn

Lara Gwyn Wellness

Having Frank lead me through the IGOLU framework and thought process has been incredibly powerful for the way I analyze and lead my life. Frank has a knack for expressing the work in a passionate and genuine way and will stand for you, helping you reach your full potential no matter how long it takes. The tools IGOLU teaches are dynamic, easy to understand and implement in life. It's teaching me a new way to show up for myself and others while creating a new way of living that moves me into a better, more fulfilled version of myself.


Cathy Wertheimer


I was coached by Frank as part of a small group discovering personal goals and vision in 2017.  I was not sure what to expect, and was not even sure I needed to be a part of the group.  But having listened to Frank for a short time at a previous training, I knew I could learn from him regardless of what the topic was.  It turned out that he helped me answer questions I didn’t even know I had, and helped me define and refine my personal goals and vision.  


Frank was always prepared for his lesson, with a specific purpose or intention for the class time, but was also very open and receptive to discussion, questions, and comments.  He stayed on track, but always had time and space for those that needed a question answered, or some specific advice.  His delivery was always kind, authentic, and non-judgemental.  


One of the most significant lessons I learned from him was taking the best parts of your past, or the best parts of a person in your past, and taking those things to help you move forward with success into your future.  I found that very helpful in regard to my parents and siblings and the experiences I had as a child growing up.  It was and continues to be something I use as a tool to continue progressing.


I highly recommend Frank Zendejas, and am confident in him, his expertise, and ability!


Mike Thacker

IT Director, Yoga Instructor

"Frank is an incredibly knowledgeable coach who has trained in a variety of disciplines, has done deep work on himself and can empathize with others.  Working with Frank will enable an individual to connect more deeply to themselves - the prerequisite to deepening any relationship, achieving lasting healing or accomplishing any significant goal."


Larry Thraen

Owner, The Yoga of You 

Frank has been a wonderful coach.  His keen ability to actively listen beyond what I'm saying gets him an A+ rating.  Within the depth of his coaching and trainings, I've witnessed Frank's ability to dive even deeper and expand ME even further, through vulnerability, shame and now with his insights.   

This guy is a great storyteller and has a heart of gold.  I highly encourage anyone looking for a solid mentor and coach to book some sessions with Frank. 

Transform from I'm lost, stuck, and surviving to I'm living life and thriving!

D I S C O V E R !   R E C O V E R !   T H R I V E !